September 8, 2021 - In its seventh year, The Roanoke Valley Broadband Authority (RVBA) is facing many great opportunities for growth. It is critical that the Authority continue to present itself clearly and effectively to prospective partners, customers, and the public in a way that appeals to all audiences. The RVBA wishes to address its requirements through two important ways:
- Re-brand the RVBA in a way most fitting to serve the community and its customer marketplace
- Re-build the RVBA website to interact with the everchanging digital audience through a leading methodology
Virginia’s increased investment in broadband improvements underscores the importance of the next several years for both the region and the Authority. The RVBA’s success in establishing its Open-Access Network in collaboration with both localities and private service providers positions the Authority well for the imminent changes. However, in such a time as this, the RVBA needs a well-designed, refreshed brand identity and website that will allow the RVBA to present itself more professionally and impactfully.
As an organization servicing and attracting partnerships with cutting-edge technology companies, the RVBA needs a modernized visual identity and website up to the standards of the industry. A website with expired security certificates, blurry images, hard-to-read fonts, and a convoluted user experience will not do. To its credit, the RVBA has upheld a standard of excellence in serving the region with a robust, top-of-the-line fiber network. Now it needs a visual identity and digital footprint up to those same standards.
A redesign of the RVBA brand and website is necessary. An updated brand identity will present the RVBA with a more visual appeal and professional ethos. In addition, a strategically designed website will deliver a better user experience with more streamlined information architecture, more impactful copywriting, and enhanced lead generation systems befitting the RVBA’s current situation. Ultimately, the execution of this rebrand and website development will allow the RVBA to attract new partners, improve service to its current customers, and impact the Roanoke Valley region in new and better ways.
Please provide a firm fixed price with a detailed scope of work (SOW) for the following:
- Re-branding of the RVBA
- Re-build and Modernization of the RVBA Website
Please respond to the Authority by 1 PM on September 24, 2021 by sending your separate quotations for Re-branding and Re-building professional services via email to [email protected].